Talking Taboo

I think everyone knows I’m addicted to Dave Burgess.  I have bought his book, Teach Like A Pirate, for 3 different school districts and was fortunate enough to book him fo kick off one district’s school year (I had to book him 16 months in advance!). His passion alone has invigorated me; his dedication and bravery to publish is something that I consider a public service.  Recently, Dave’s publishing company published a book that will make everyone stop and think about the daily grind of education. Escaping the School Leaders Dunk Tank is a brilliant collection of stories that are hard to read because of how true the scenarios presented are.  Rebecca Coda and Rick Jetter have walked the walk, survived the school administration witch hunts, and present a myriad of steps on combating everyone and everything ranging from jealous colleagues to people who try to thwart change because of exposure. Below is his post about the new book and why it’s raising so many eyebrows.   Dave’s post is below the line in non-italics:   


I hate to be the bearer of bad news but…here it comes:

Sometimes they really ARE out to get you!

Yep. Nobody wants to talk about it but crooked politics, discrimination, revenge, and ego-driven adversaries are awaiting you in the dark underbelly of the educational leadership world. Sinister sharks swim in the seas of our school systems. The waters are chummed with rumors, saboteurs, misinformation, slander, and deceit and sooner or later you may find yourself thrown overboard and, when that happens, you better know how to swim.

Maybe your school board president is mad that his daughter didn’t get the kindergarten job. Maybe your boss feels threatened by your innovative ideas and popularity. Perhaps it is a jealous co-worker who wanted the promotion you received. Or, it could be a disgruntled parent group upset you didn’t cater to their every whim like the last leader.  Then again, it could be the boosters who want your head on a platter because you removed the winning football coach because he was an incompetent teacher and humiliated kids. Maybe you’re the outsider coming in to shake up a stagnant system and you’ve ruffled some feathers. Maybe it is just outright racism or sexism…or some religious zealot doesn’t care for your sexual orientation.

It could just be that sometimes people do bad stuff for their own reasons that you’ll never know.

But the bottom line is that this sh&$ happens.

Every day.

We call it The Dunk Tank.

The problem is that NOBODY wants to talk about it. And if nobody talks about it, you can’t be prepared to avoid it in the first place or develop the skill set to survive if it happens to you.

Who would have the guts to write a book on these types of controversial topics? And, even if you found authors willing to risk their reputations and careers to write it, what publisher would touch it with a 10-foot pole?

I think you know where this is going…

Escaping the School Leader’s Dunk Tank: How to Prevail When Others Want to See You Drown is our edgiest book ever…this one is going to ruffle feathers. But sometimes you have to make a ruckus to reach the right readers. The authors, Rick Jetter and Rebecca Coda, are Dunk Tank survivors themselves. They know of what they write! It is filled with mesmerizing accounts from REAL leaders who have swam in these waters. Many of them are still in their systems so we had to go to extraordinary lengths to obscure identities and we are forever thankful to these courageous educators who risked sharing their journeys. The stories are truly compelling.

Find it on Amazon here: goo.gl/1tz8Ey

Find it on Barnes & Noble here: goo.gl/RHca0P

Don’t get me wrong…this isn’t a book that wallows in the negativity. This is a survival guide. This is a manifesto and a call to arms for those who love being an educational leader and want to fight the good fight.

The types of tactics adversaries may use against you are clearly explained along with giving you an insightful look at the emotional motivators in play. Most importantly, you’ll receive a crash course in proactive strategies that limit your chances of entering the dunk tank as well battle-tested ideas for how to prevail if it happens to you.

It includes chapters such as 10 Ideological Practices of Dunk Tank Survivors and 8 Tasks to Optimize Triumph Over Tragedy. This is about coming out on the other side emotionally and spiritually healthy no matter what they throw at you.

You don’t have to be afraid of the Dunk Tank. You have to be ready. As Zig Ziglar said, “F-E-A-R has two meanings: Forget Everything and Run, or Face Everything and Rise.” We want you to rise.

We’re so committed to seeing that this book gets into the hands of those who need it, that we have gone the extra mile to publish a COMPLETELY FREE companion e-book specially designed by Rick and Rebecca to guide you through the reflective process. It’s called, Entering the School Leader’s Think Tank, and it is IDEAL for book study groups and/or educational leadership courses that want to use Escaping the School Leader’s Dunk Tank as a text. You can find the link to download on my blog here: http://daveburgess.com/surviving-the-dunk-tank/

Join the discussion on Twitter using the hashtag #SLDunkTank

I’m just going to guess that even if you’re convinced you don’t need this book (you may want to read their chapter on “proactive paranoia,” by the way!), you know somebody who desperately needs it right now. It might save their career…or at least their sanity.

As always, thanks so much for your support and for everything you do to make school amazing for kids.


If you are thinking about going into or are currently in school administration, get and read the book.  More importantly, connect with Dave, Rick, and Rebecca. Great people is an understatement.

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