140 characters = $15,000

I know, I am preaching to the choir, but tell me again that Twitter isn’t effective for educators?!?

A few weeks ago, I had a problem.  Back in June, I ordered a new reading series from a national company.  The order was for around $50,000.  While we were patient though July and mid-August, teachers were getting panicked being that we had no new reading materials for this fall.  I also given the go-ahead to discard previous materials.

The first week of school comes around, and we still don’t have our reading materials.  My BA and purchasing staff made numerous phone calls to no avail.  We finally made a breakthrough, and found out that the entire order was sitting in a shipping warehouse amid a label error and was on its way.  We received the items the following Friday, two weeks into the school year.

Upon unpacking the order, we found out that what was shipped and what was ordered was way off.  WAY off.  We came up with a missing list and called the company.  And called again. And again. And again. We were getting nowhere for weeks, and my teachers and students did not have the proper tools to implement their program.

Then the lightbulb went off.

In a mere 140 characters, taking around 30 seconds, I tweeted this:

Within 40 minutes, I got this:

I was put in touch with one of the regional vice presidents of the company. We spoke on the phone and pinpointed what was missing form our order.  It was also followed up with multiple apologies, an offering of in-person professional development, and a partial refund.

All of this was accomplished through the publishing of 140 characters.

A couple days later, when everything was finalized, this happened:

So, let the uneducated keep telling us that Twitter is a giant educator love-fest laced with unicorns, puppies, and rainbows. Those will be the same folks who will be sitting on the phone for hours, not getting anything done.


One thought on “140 characters = $15,000

  1. Jay — This speaks 1000% to the power of social media on so many levels. This is a fantastic story and should given to every nonbeliever and anti-social media administrator that creates policies that do not allow professionals to engage in these world-changing platforms.



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